This site looks at the progression of the marketing strategies in college football programs. The site looks at various programs over the years to see how colleges and universities have changed their marketing strategies. The marketing on programs has shifted from a focus on the game to a focus on the athletes. The institutions are now marketing athletes that cannot market themselves. The shift in the marketing strategy has created a greater air of exploitation on the part of colleges and universities. As you go through the different decades on the site, you will be able to see the change over time to a more exploitative marketing strategy.

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